I led the end‑to‑end product design of a gamified investing experience for anxious first‑time traders, then validated the new flows in moderated usability tests, where they drove 30% more successful trades, 25% faster key actions, and 27% more mission completions.

I led a full‑site redesign for ForYouth that made it easier for teens to discover programs and donors to see impact, driving a 21% increase in program page discovery and 36% less drop‑off on key pages post‑launch.

I designed NaturCycle, a mobile app that turns human‑waste recycling into rewards, driving 35% more drop‑offs and 30% more users completing their first learning module in usability testing.